Berg & Associates

Pro Series

Workshops that help take your company and career to the next level
Inform
influence
Inspire

Respond in Any Situation

Leaders at every level find themselves in the spotlight – many times by choice, sometimes by chance. Our workshops help executives and rising stars engage and respond in any situation.

Berg & Associates Pro Series will help you elevate the skills that every leader needs to master.

Reach out to Shannon

Rise.
And Shine.

With Next-Level, Skill-Based Training

Our Workshops

Presentation
Training

Critical communication skills to define your Great Idea, hold an audience from start to finish, and leave a lasting impression.

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Media
Training

Avoid pitfalls, refine your message, and take control of the interview so your message is heard.

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Crisis
Communications

Protect your brand and build trust with your customers through the most difficult situations.

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Custom
Workshops

A proven approach to building and executing custom workshop experiences that help you and your company excel.

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Presentation Training

Media Training

Crisis Communications

Custom Workshops

Presentation Training

You’re a good speaker but are you TED ready?

We can get you there. You will see your communications skills transform during the workshop, with before and after videos of a presentation that we help you create and master.

In our presentation training, you will learn how to define your Great Idea, hold an audience from start to finish, and leave a lasting impression. You’ll build critical communications skills that will make you more effective and polished – on stage, in the boardroom, or wherever you need to communicate a vision.

What’s included in the workshop?
  • 1 to 4 participants
  • Review and analysis of existing presentation(s)
  • On-camera recording and playback of presentation; before and after videos provided following workshop
  • Interactive coaching and refinement of presentation content, stage presence and associated materials like slide decks
  • Presentation training notebook with best practices on how to define your theme, organize a presentation, be effective on stage, and properly prepare yourself
  • Refresher courses and additional preparation sessions provided on an as-needed basis

“As a leader at a Fortune 100 company, it’s part of our culture to continuously improve. I left my workshop feeling like I had to the skills, confidence, and a roadmap to deliver a memorable presentation in any environment. And even more than that, I’m better prepared to lead meetings and build consensus on a daily basis. Shannon’s presentation training is essential skill building for leaders at every level.”

Christian Lee
Exelon Corporation

Presentation Training

Media Training

Crisis Communications

Custom Workshops

Media Training

High pressure? No problem. Learn how to master the media interview and handle tough questions.
Media Training Interview

In our media training, you will learn how to avoid pitfalls, refine your message, and control of the interview so your message is heard. We record and play back mock interviews, so you get to experience what it is like to be in a high-pressure setting.

Our training focuses on how to be effective in today’s fast-changing media environment, but the skills are transferable. You can apply these same lessons to earnings calls, depositions and even the toughest negotiations.

What’s included in the workshop?
  • 1 to 4 participants
  • On-camera mock interviews with playback and analysis; video clips provided after workshop
  • Classroom time with media do’s and don’ts and case studies in good and bad media interviews
  • Interactive coaching and refinement of interview techniques and delivery
  • Media training notebook with best practices on interviewing protocol, communications skills, message development and preparation
  • Refresher courses and additional preparation sessions provided on an as-needed basis

“Shannon Berg and John MacDonald’s media training has been extremely valuable in getting Zillow executives prepared to engage with reporters. Their best practice, hands-on approach to media training helps shape messaging around key topics, and elevates the skills of even the most practiced spokesperson.”

Jordyn Lee
Communications Manager, Zillow

Presentation Training

Media Training

Crisis Communications

Custom Workshops

Crisis Communications

Shannon’s signature approach has successfully guided companies through high-profile challenges.

What’s your company’s worst case scenario? In our crisis communications workshop, we work with your leadership team to assess risk, build a solid foundation of best practices, and set your goal and guiding principles for crisis communications.

The result? You’ll be ready to protect your brand and build trust with your customers through the most difficult situations.  

What’s included in the workshop?
  • Up to 8 members of an organization’s communications, risk management, or leadership team
  • Best practices in crisis communications, life cycle of a crisis, and how to detect an emerging crisis
  • Case studies in good and bad crisis communications
  • Message modeling for crisis communications
  • Victim and stakeholder management
  • Interactive workshop exercises or crisis simulation
  • Development of your goal, objectives and guiding principles for crisis response, which serves as the foundation of a crisis communications plan

“Shannon expertly guides her clients through the toughest situations. She brings clarity to chaos. She helps leaders make smart decisions that help organization’s rise above even the worst-case scenario. If your company has any chance of reputational risk, Shannon’s crisis planning is a worthy investment.”

Brian S. Terrett
MBA, APR, Fellow PRSA

Presentation Training

Media Training

Crisis Communications

Custom Workshops

Custom Workshops

What skills does your team need to learn and master? Do you need to establish a common approach? We build custom workshops for targeted needs.

We have a proven approach to building and executing custom workshops that help you and your company excel. Our custom workshop experience ranges from trainings to improve leadership skills and team performance, to customer service trainings and collective bargaining negotiation workshops.

The result? You’ll be ready to protect your brand and build trust with your customers through the most difficult situations.  

Custom workshops we’ve created for clients include:
  • De-escalation Training
  • Strategic Plan Development
  • Team Performance and Development
  • Deposition Preparation
  • Customer Service Training
  • Negotiations

“We asked Shannon to work with us to develop a customer service training designed to ensure every interaction meets our high standards for safety, excellence and customer satisfaction. Shannon delivered. She worked with us to create a custom workshop that’s engaging and easy to follow. We’re now using it with our entire team and with every new employee who joins us.”

Michael Griffiths
CEO, Life Flight Network
Who are the trainings for?

The trainings are geared toward executives and managers at every level of an organization. Crisis communications trainings are for leadership, risk management and communications teams.

Do we need to do anything to prepare for a workshop?

For the presentation workshop, we ask that you bring a presentation that you’re working on or have given in the past. For media training and crisis communications, we do most of the preparation by working with a point person in your organization so we can be prepared to address your most pressing needs and concerns.

Do we really need a full day?

A full day is optimal. The trainings are designed to be interactive and give you real experience so you can build your skills and knowledge.